More Than A Number
Women dread shopping for jeans because the focus on size numbers is demotivating, and has been proven to be a barrier for women’s weight loss success. So we took over a trendy boutique, and invited women to the opening of a new, one-day-only jeans store. Unlike other stores, our jeans did not have sizes. From the storefront window, to shopping bags, we rebranded the entire jeans shopping experience with the campaign’s positive message.
Agency: Leo Burnett
Creative Direction: Alisa Wolfson, Mylene Pollock
Concept: Stephanie Summers, Kristen Schwanz
Design: Kelly Dorsey
Producer: Alethya Luiselli
Director: Peyton Wilson