Vive de Todo
Explanada Puebla Mall | Cholula, Mexico
Animated logo sequence for Explanada, a new mall concep that is a combination of retail, mixed commercial use space and entertainment. Their tagline, ‘Vive de Todo’, is meant to inspire locals to "live everything”.
The faux stop motion approach created through 3D animation let us give lots of personality to each little block and let us get very granular with our fireworks surprise.
Agency: Digital Kitchen
Creative Direction / Concept Creation / Art Direction: Kelly Dorsey
Senior Producer: Gina Giambalvo
3D Animation: Anthony Palermo